  | | | | | PRESS RELEASE | | | | By signing a new five-year partnership, UNESCO and LVMH expand their joint actions for biodiversity conservation. | | | | Paris, 30 October 2025 – UNESCO and LVMH Group announce the renewal of their privileged partnership dedicated to biodiversity conservation and sustainable development. This new agreement, entitled "For the Beauty of the Living", strengthens and expands the cooperation first initiated in 2019 around UNESCO's Man and the Biosphere Programme. Now extending beyond the scope of this programme, the partnership aims to intensify joint actions by mobilizing all of UNESCO's education, science and cultural programmes, with the active support of LVMH. It also includes a new project conducted with the Tiffany & Co. Foundation, focused on the sustainable management of marine areas.
"Preserving together the beauty of the living is the objective of this strengthened partnership. Within UNESCO-designated sites, we are developing with LVMH nature- and culture-based solutions, such as agroforestry or craftsmanship, for the benefit of local communities around the world," said Audrey Azoulay, Director-General of UNESCO.
"Proud of the actions carried out locally under the first partnership with UNESCO, LVMH is pleased to formalize this new chapter. In connection with local stakeholders, such as breeders and farmers, the Group intends to continue its role as an integrator and facilitator in shaping this renewed relationship with living systems," added Antoine Arnault, Image and Environment of LVMH. Three priorities for 2025–2029 The "For the Beauty of the Living" partnership is structured around three major priorities: - Supporting sustainable economic models: supporting local initiatives designed according to community needs and territorial specificities, notably within the framework of actions already undertaken in the Amazon or in Africa.
- Measuring environmental and social impacts: promoting sustainable and nature-positive practices by assessing their combined benefits (carbon, biodiversity, water, soil, know-how) and contributing to international work on the development of Nature Certificates, aiming in particular at providing additional income for local communities.
- Strengthening skills and knowledge: promoting sustainable practices through agroforestry or regenerative agriculture, especially in professions connected to living systems, through education, research, and skills-based sponsorship, while valuing local know-how. The partnership will notably rely on UNESCO University Chairs and cooperation with the Learning Planet Institute.
A first illustration with the Tiffany & Co. Foundation The renewal takes concrete form as of today with a symbolic commitment: the Tiffany & Co. Foundation joins UNESCO to support ocean sciences. Through the "Delivering a Healthy Ocean" initiative, the Foundation will support the development of sustainable management plans for marine areas in several regions of the world, mobilizing scientific and local knowledge, and strengthening international cooperation. This project will help establish a network of decision-makers and experts in at least ten countries and will promote the emergence of concrete solutions to protect marine ecosystems. It also aligns with the objectives of the Decade of Ocean Science for Sustainable Development (2021–2030), led by UNESCO's Intergovernmental Oceanographic Commission. A new collaboration built on tangible results since 2019 This new chapter extends a first phase of cooperation between LVMH and UNESCO's Man and the Biosphere Programme, conducted over the past five years. It focused on eight biosphere reserves in the Amazon region – in Bolivia, Brazil, Ecuador and Peru covering nearly 30 million hectares and home to 1.3 million people, including many Indigenous communities. In close collaboration with these communities, more than 80 initiatives directly benefiting over 1,000 families and young people have helped restore ecosystems and create sustainable sources of income. Among the main achievements: - Establishment of participatory governance in the eight biosphere reserves located in Bolivia (Pilón-Lajas, Beni), Ecuador (Yasuní, Sumaco, Podocarpus-El Condor), Brazil (Central Amazon) and Peru (Manu, Oxapampa-Ashaninka-Yanesha), including the involvement of local communities and youth networks in management committees.
- Training and equipment for forest fire prevention: more than 200 people have been trained and equipped in Peru, Brazil, Ecuador and Bolivia.
- Development of income-generating activities unrelated to deforestation, such as meliponiculture in Peru, with the support of 26 producers; creative mentoring, with the participation of Central Saint Martins, for the Tsimane women's community in Bolivia producing jewelry from local and renewable resources; and cacao production through agroforestry practices in Ecuador and Peru.
The direct and indirect support of local communities lies at the heart of the initiative. Thus, in Peru, nearly 28,000 people have indirectly benefited from the training of fire prevention and management brigades, the provision of equipment, and the construction of 100 km of firebreaks. In addition, almost 18,000 people have indirectly benefited from support for ecotourism and agroforestry, as well as for the production of cocoa, coffee, crafts and honey, particularly in the central area of the Bioay (Oxapampa–Ashaninka–Yanesha) Reserve and the Manu Reserve. Several LVMH Maisons have made concrete contributions to this first phase: Guerlain launched, in collaboration with UNESCO, the Women for Bees initiative to train and support more than 120 women beekeepers in eight countries while helping to preserve these territories. Christian Dior Couture partnered with UNESCO to strengthen community initiatives for biodiversity conservation and restoration in Mexico's Monarch Butterfly Biosphere Reserve. The new global partnership "For the Beauty of the Living" is part of LVMH's LIFE 360 environmental strategy and extends a collaboration already embodied by concrete, on-the-ground actions. | | | | LVMH LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart, Mercier, Château d'Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volcán de Mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Newton, Bodega Numanthia, Ao Yun, Château d'Esclans, Château Galoupet, Joseph Phelps and Château Minuty. Its Fashion and Leather Goods division includes Louis Vuitton, Christian Dior, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, RIMOWA, Patou, Barton Perreira and Vuarnet. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Perfumes Loewe, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Fresh, Fenty Beauty by Rihanna, Maison Francis Kurkdjian and Officine Universelle Buly. LVMH's Watches and Jewelry division comprises Bulgari, Tiffany & Co., TAG Heuer, Chaumet, Zenith, Fred Hublot and l'Epée. LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Groupe Les Echos-Le Parisien, Paris Match, Cova, Le Jardin d'Acclimatation, Royal Van Lent, Belmond and Cheval Blanc hotels. | | | | About UNESCO | | | | With 194 Member States, the United Nations Educational, Scientific and Cultural Organization contributes to peace and security by leading multilateral cooperation on education, science, culture, communication and information. Headquartered in Paris, UNESCO has offices in 54 countries and employs over 2300 people. UNESCO oversees more than 2000 World Heritage sites, Biosphere Reserves and Global Geoparks; networks of Creative, Learning, Inclusive and Sustainable Cities; and over 13 000 associated schools, university chairs, training and research institutions, with a global network of 200 National Commissions. Its Director-General is Audrey Azoulay. | | | | "Since wars begin in the minds of men, it is in the minds of men that the defenses of peace must be constructed" – UNESCO Constitution, 1945. | | | | More information: www.unesco.org | | | | Press contact | | Alfredo TRUJILLO FERNANDEZ, a.trujillo-fernandez@unesco.org, +33 (0) 1 45 68 17 40 | | Maria SANCHEZ APONTE, m.sanchez-aponte@unesco.org, +33 (0) 1 45 68 02 37 | | | | LVMH CONTACTS Media: Jean-Charles TRÉHAN, + 33 1 44 13 26 20 Analysts and investors: Rodolphe OZUN, + 33 1 44 13 27 21 MEDIA CONTACTS France Charlotte MARINÉ, +33 6 75 30 43 91 Axelle GADALA, +33 6 89 01 07 60 Publicis Consultants, +33 1 44 82 46 05 Michel CALZARONI, +33 6 07 34 20 14 Olivier LABESSE / Hugues SCHMITT / Thomas ROBOREL DE CLIMENS — +33 6 79 11 49 71 Italy Michele CALCATERRA / Matteo STEINBACH SEC and Partners, +39 02 624 9991 UK Hugh MORRISON / Charlotte MCMULLEN Montfort Communications, +44 7921 881 800 US Nik DEOGUN / Blake SONNENSHEIN Brunswick Group, +1 212 333 3810 China Daniel JEFFREYS Deluxewords, +44 772 212 6562 / +86 21 80 36 04 48 | | | | UNESCO Newsroom | | All our press releases | | | | Social media | 
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